Cyber-Duck

For over 15 years, clients like The Bank of England, The Commonwealth and Eurostat have trusted us to transform complex websites, systems and applications.

Elstree, United Kingdom
Founded: 2005
Staff: 35
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Skills

Technology Implementation
UX & Service Design
Research & Strategy
digital optimisation
content strategy

Clients

Bank of England
Sport England
Cabinet Office
Eurofighter
Financial Ombudsman Service
Mitsubishi Electric

Sector Experience

Finance
Healthcare and Pharma
Technology
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Leadership game brings fun to FTSE100 companies

October 1, 2014

Award winning digital agency Cyber-Duck (www.cyber-duck.co.uk) today announced the launch of a pioneering leadership game that it has helped to produce with Planet Jockey, an employee engagement company that specialises in gamified learning and collaborative mentorship. This emotional intelligence leadership game is based on a recently released book The Case of the Missing Cutlery - A Leadership Course for the Rising Star, written by best-selling author and Planet Jockey Founder & Chairman, Kevin Allen. The game is a highly addictive leadership simulation, including practical training, based on scenarios drawn from real world situations encountered by Fortune 500 leaders. Cyber-Duck helped Planet Jockey to produce an innovative gaming platform, applying gamification best practices to ensure user engagement and motivation.

The Planet Jockey Game is a multi-level, reality-based leadership training game that puts players in the CEO hot seat. Players are presented with the challenge of leading a troubled organisation by applying emotionally intelligent techniques to build a high-performing team, give them purpose, deal with setbacks and rally the company to success.

Traditional training solutions require people to be taken out of their environment, or struggle to engage and interest people; resulting in poor attendance or retention of information. What sets Planet Jockey apart is that it facilitates training and the development of new skills through an addictive game that people actually want to play. The game is complete with a scoring system, leader boards, sound effects, videos and a variety of interactive elements like receiving an email and having a conference call.

“Gamification is a powerful tool that can be used in any organisation’s digital engagement strategy. If designed correctly, a game has enormous potential to help people to learn, develop new skills and even change their behaviour,” said Danny Bluestone, Managing Director of Cyber-Duck. “The key to making this happen is to make the game fun, and inject it with interactive and engaging elements.”

Cyber-Duck collaborated with Planet Jockey, authors of the game, to produce the user experience and technical execution of the game, applying their accredited user-centric design approach and gamification best practises.

“We set out to provide companies with an entertaining and highly engaging way to prepare young talent for 21st century leadership, and decided to create a game that delivers an entertaining and interactive life-like simulation,” says Kevin Allen. “We selected Cyber-Duck because of their brilliant track record in digital engagement.”

The game logic, data processing and CRM system were programmed with Laravel 4, a PHP-based MVC framework. The game screens themselves were designed to work optimally on laptop and desktop computers using HTML5, CSS3 and Angular JS.