Cyber-Duck

For over 15 years, clients like The Bank of England, The Commonwealth and Eurostat have trusted us to transform complex websites, systems and applications.

Elstree, United Kingdom
Founded: 2005
Staff: 35
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Skills

Technology Implementation
UX & Service Design
Research & Strategy
digital optimisation
content strategy

Clients

Bank of England
Sport England
Cabinet Office
Eurofighter
Financial Ombudsman Service
Mitsubishi Electric

Sector Experience

Finance
Healthcare and Pharma
Technology
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BAM Sustainability - Responsive website

BAM is a major European construction and property services company, whose close partnership with Cyber-Duck spans just over 5 years. In 2013, we were tasked with transforming the way BAM communicated its hefty annual Sustainability Report to multiple stakeholders, aiming to increase reader engagement. It needed to reflect BAM’s commitment, knowledge and experience of environmental sustainability in the construction industry, and position BAM’s team as thought leaders.

Cyber-Duck’s answer was to build a fully responsive and highly engaging microsite, using artful storytelling. We created an immersive experience, using clever infographics created with BAM and animations to build a compelling narrative around the brand’s sustainability profile. Parallax scrolling was one of the creative tactics available; it was used carefully, to pull visitors deeper into the content of the website. We created a logical structure, through research to best understand the audience’s expectations; each section was represented schematically by a different colour, to help the user realise precisely which stage of the sustainable ‘story’ they were at. The microsite is very streamlined, built using Perch, a flexible, lightweight open-source CMS framework.

Reading an annual report (of any kind) is usually not the most exciting of prospects; but we proved this wrong, as since launch, over 11,500 users have engaged with the site. BAM have also saved substantial costs, as printing the physical report has been superseded through the ease of updating the website.