Cult is a fiercely independent creative agency that believes in embracing the unknown. We only work with people that are willing to break new ground to solve old problems in new ways.
YULA - Natural Energy
PepsiCo x Unilever approached us to devise the creative identity, brand platform and launch campaign for a new plant-based energy drink inspired by the Amazon rainforest: Yula.
We’ve been tasked with driving brand awareness and trial through OOH, social and POS, and bringing to life the brand’s partnership with One Tree Planted, a non-profit dedicated to reforestation.