CULT

Cult is a fiercely independent creative agency that believes in embracing the unknown. We only work with people that are willing to break new ground to solve old problems in new ways.

London, United Kingdom
Founded: 2012
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Skills
Content Marketing
Digital Marketing
digital strategy
Creative
Content Creation
content strategy
Social content
Social campaigns
Strategy
Digital and Social Media

and 7 more

Clients
Sally Hansen
Umbro
St. Tropez
Farfetch
Agent Provocateur
Kurt Geiger
Bally
PepsiCo
Nike
Burberry

and 2 more

Sector Experience

Cosmetic / Beauty
Fashion
Retail
Luxury
Technology
Lifestyle
Travel and Leisure
Wellness
Less

ghd - God's Gift to Queens

by Caroline Westgate

The Christmas campaign for The Royal Dynasty Collection, the new premium hair tool range by ghd, created and produced by Cult, goes global this week.

Working in collaboration with acclaimed director and photographer Charlotte Rutherford, who has worked with Paris Hilton, Rihanna and Zara Larsson, and top stylist, Editor-in-Chief of style publication Wonderland Magazine and Fashion Week frow-favourite, Toni Blaze, Cult has created a showstopping campaign shaped by fashion’s leading global talents.

The ghd Christmas campaign, the biggest in their history, combines video, outdoor, in-store, in-salon, press and influencer drives with additional bespoke content across digital and social media and stars some of London’s hottest models including Hannah Cooper. Cult, one of the world’s fastest-growing independent creative agencies, has a long heritage of creating outstanding advertising for beauty and fashion brands.

“Following the ghd’s ‘Long Live The Queens’ repositioning, Cult were briefed to create a digital-first campaign and ecosystem to raise consumer awareness of ghd’s Holiday collection, Royal Dynasty. Charlotte Rutherford and Toni Blaze are the new establishment of creative icons and together we have created a campaign that celebrates the Queen in all of us.” Cat Turner, CCO and co-founder, Cult.

Tags

GHD + Hair Products
creative
creative agency