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7th Heaven 360 campaign - Squeeze the Day
Leading, natural skincare brand, 7th Heaven, have announced a major, global campaign ‘Squeeze The Day’, the largest 360 campaign in the brand’s history. ‘Squeeze The Day’ celebrates the power of the brand’s extensive range of nourishing clay, sheet, peel-off and superfood masks in everyday life, launched with a brand-new, eye-catching creative of bold illustrations designed by creative agency Cult.
Ranking among the leading face mask brands in the world, 7th Heaven was founded by Gregory Butcher in 1985 and remains privately owned by UK-based Montagne Jeunesse. The beauty brand, who pride themselves on humanist values, are pioneers of cruelty-free and vegetarian beauty, providing consumers with a diverse portfolio of natural skincare products with strong ethics. 7th Heaven are encouraging maskers of all ages, skin types and personalities to ‘Squeeze The Day’ by discovering a mask to cater to their lifestyle and incorporate into their daily routine. With masks starting at £1.00, the brand’s affordable price point and accessibility is celebrated in this new campaign, verifying their world-wide appeal.
The campaign launched across retail, digital and social media to a global audience with a creative of bold illustrations, nodding to 7th Heaven’s playful nature and representing the mood-boosting and invigorating feeling the face masks evoke. Produced and designed by Cult, from Illustrator Katie Edmunds and Beauty Photographer Hanna Hillier, the campaign blends photography, videography and illustration, including a series of self-shot video diaries featuring a community of empowering 7th Heaven ambassadors who have fronted the campaign with their ‘Squeeze The Day’ stories.
· Content creator, marathon runner and body positivity activist, Emily Clarkson
· Model and former Miss England, Hammasa Kohistani
· Chronic illness blogger and campaigner, Jenni
· Mother, blogger and podcast host, Hollie Burgess
· Make-up artist and content creator, Hayley McCourt
· Curve model and garment technologist, Clara