It’s a vibe as Cult brings back Jack Wills this festive season

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British clothing brand, Jack Wills, selected Cult to create its Christmas campaign, focusing on celebrating the brand’s recent relaunch

British clothing brand, Jack Wills, selected Cult to create its Christmas campaign, focusing on celebrating the brand’s recent relaunch.

Following a competitive pitch Jack Wills selected creative agency Cult to produce the brand’s above the line Christmas campaign as well as a TikTok-led below the line campaign, tapping into an audience with a combined reach of 3.7 million people.