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CULT LDN LAUNCH PZ CUSSONS’ NEW BRAND, ‘BEING’
2 May 2017 15:52pm
We are thrilled to announce that we have been appointed to launch PZ Cussons latest brand, Being.
To support the launch, we have developed an end to end, digitally-led communications strategy, which includes mapping out the full brand positioning and brand TOV. Alongside our work on the brand positioning, we have also delivered a complete social and in-store launch strategy, aimed at building awareness and brand equity in ways that resonate with a truly pioneering digital consumer.
PZ Cussons Beauty, the manufactures of St. Tropez, Sanctuary Spa, Charles Worthington and Fudge, are set to launch Being by Sanctuary Spa – a bold young brand targeting the Centennial market shopping for bodycare on the high street.
Being will launch to the press on 11th May at an exclusive event.