Cult is a fiercely independent creative agency that believes in embracing the unknown, we only work with people that are willing to break new ground to solve old problems in new ways.
CULT LDN LAUNCH PZ CUSSONS’ NEW BRAND, ‘BEING’
2 May 2017 15:52pm
We are thrilled to announce that we have been appointed to launch PZ Cussons latest brand, Being.
To support the launch, we have developed an end to end, digitally-led communications strategy, which includes mapping out the full brand positioning and brand TOV. Alongside our work on the brand positioning, we have also delivered a complete social and in-store launch strategy, aimed at building awareness and brand equity in ways that resonate with a truly pioneering digital consumer.
PZ Cussons Beauty, the manufactures of St. Tropez, Sanctuary Spa, Charles Worthington and Fudge, are set to launch Being by Sanctuary Spa – a bold young brand targeting the Centennial market shopping for bodycare on the high street.
Being will launch to the press on 11th May at an exclusive event.