Cult LDN

Cult is a fiercely independent creative agency that believes in embracing the unknown, we only work with people that are willing to break new ground to solve old problems in new ways.

London, United Kingdom
Founded: 2012
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Skills
Content Marketing
Digital Marketing
digital strategy
Creative
Content Creation
content strategy
Social content
Social campaigns
Strategy
Digital and Social Media

and 7 more

Clients
Sally Hansen
Umbro
St. Tropez
Farfetch
Agent Provocateur
Kurt Geiger
Bally
PepsiCo
Nike
Burberry

and 2 more

Sector Experience

Cosmetic / Beauty
Fashion
Retail
Luxury
Technology
Lifestyle
Travel and Leisure
Wellness
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CULT LDN LAUNCH PZ CUSSONS’ NEW BRAND, ‘BEING’

2 May 2017 15:52pm

We are thrilled to announce that we have been appointed to launch PZ Cussons latest brand, Being.

To support the launch, we have developed an end to end, digitally-led communications strategy, which includes mapping out the full brand positioning and brand TOV. Alongside our work on the brand positioning, we have also delivered a complete social and in-store launch strategy, aimed at building awareness and brand equity in ways that resonate with a truly pioneering digital consumer.

PZ Cussons Beauty, the manufactures of St. Tropez, Sanctuary Spa, Charles Worthington and Fudge, are set to launch Being by Sanctuary Spa – a bold young brand targeting the Centennial market shopping for bodycare on the high street.

Being will launch to the press on 11th May at an exclusive event.