ROYAL SALUTE #MAKEITMOMENTOUS
Develop and implement a full social strategy, including a written and visual TOV to identify channel purpose in line with the brand pillars.
What we did
We have worked with a network of +32 global influencers to amplify experiential activities around the world in target markets. Shot a suite of immersive content on location at prestigious polo events to leverage brand storytelling and align with the recently launched brand positioning, #MakeitMomentous.
+4M impressions on Royal Salute content across Twitter and Instagram 234% increase in follower acquisition compared to previous quarter 261% increase in total engagements compared to previous quarter