Yeo Valley: What is Natural Top? Even we aren't sure...
Yeo Valley have launched a campaign for their delicious new two-layered yogurt, Natural Top. Or should that be Fruity Bottom…?
The organic family farm in Somerset worked with independent ideas agency Cubo to dial up the confusion over the yogurt and intrigue people to try it.
The campaign - also spanning OOH, press and digital - takes a comical turn in radio, where an AI becomes more and more confused by Natural Top.