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SEO for eCommerce Fundamentals Webinar Training | CTI Digital
23 January 2020 11:26am
This course is ideal for marketers and content creators who work within eCommerce businesses and are looking to gain a better understanding of SEO. You will enhance your knowledge of organic search and learn a host of skills to improve your SEO performance.
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 14th May, 9am - 1pm
Price? £100 +VAT
(We also offer group discounts if you want to upskill your whole team. For more information please contact email@example.com)
“Easy to follow, easy to engage with the presenters, felt very personal and hands on. Appreciated being able to ask questions and get feedback”
This beginners' SEO course will provide an overview of the key points to consider when starting or looking to improve your current eCommerce SEO strategy. We will cover all the basics of eCommerce SEO to set you on your way, including:
- How search engines work
Gain a strong understanding of how search engines crawl your eCommerce site and rank you in their organic search results.
- Key ranking factors
Learn which factors influence the ranking position of your website and why.
- Keyword research
Learn how to conduct keyword research to discover the search terms that will provide the foundation of your SEO campaign.
- Keyword Intent
Discover the importance of keyword intent research to ensure you target more qualified visitors to your site.
- Content Marketing
Learn how creative content campaigns can help your SEO performance.
- On-Page SEO
Learn what on-page SEO is all about and how it can impact performance.
- Off-Page SEO
Discover the current practices that really help to increase your sites links, endorsements and rankings.
- Technical SEO
Learn the basic technical SEO practices that ensure your site can be indexed by search engines.
- Measuring results with Google Analytics
Learn how to find and understand your organic search performance to report back to your business.
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!