CTI Digital

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation.

Manchester, United Kingdom
Founded: 2003
Staff: 150
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Skills
Online/Digital
Content Management
Social Media
Conversion Rate Optimisation
Email Marketing
Web Development
Ecommerce Solutions
Content Marketing
PPC
Magento

and 12 more

Clients
British Council
Manchester Central
Merlin Entertainment
Greater London Authority
Great Ormond Street Hospital
McGraw-Hill Education
War Child
Aman
Royal College of Occupational Therapists
KCS

and 4 more

Sector Experience
Business to Business
Charity
Legal
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Public Sector
SME
Higher Education
B2B Technology
Arts
Culture

and 5 more

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Paid Advertising (PPC) for Lead Generation Intermediate Webinar Training | CTI Digital

by Tom Eastwood

23 January 2020 13:57pm

This course is ideal for professionals within a B2B or professional service business that have a good understanding of PPC for lead generation but are now seeking to further advance their skills. You will be able to enhance your knowledge of more advanced aspects of PPC and gain a host of new tools to utilise within your business.

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 15th September, 9am - 1pm

Price? £100 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)

Tickets: www.ctidigital.com/events/ppc-training-lead-gen-intermediate

"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."

Sound on Sound Ltd

Lead generation businesses face specific challenges such as access to a smaller audience, longer purchase journeys and a tendency for doing a lot of comparison among buyers. In our training, we will share strategies, best practices and tips that have proved to work very well for improving performance on lead generation campaigns. You will receive training in areas such as;

Structuring campaigns for a long purchase journey

Advanced Extensions

Responsive Ads and Dynamic Keywords

Automated Bidding Strategies and Experiments

Creating audience lists

Creating useful Ad Reports

PPC strategy planning

Factoring attribution and cross-device data

How to discover new target audiences

A/B testing

Competitor Analysis

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!

Tags

Digital Marketing
Training & Education
courses
Marketing Agency
marketing
PPC
Lead Generation Marketing