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Paid Advertising (PPC) for Lead Generation Fundamentals Webinar Training | CTI Digital
23 January 2020 13:54pm
This course is ideal for professionals within a B2B or professional service business looking to enhance their basic understanding of PPC or are completely new to the subject. You may be looking to increase your knowledge so you can start promoting your business or improve the performance of campaigns you currently manage, or you may be looking to expand your PPC knowledge so you can better manage an agency you're currently working with. The perfect course for beginners!
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 21st July, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to send your whole team. For more information please contact firstname.lastname@example.org)
"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."
Sound on Sound Ltd
Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients. You will receive training in areas such as;
An overview of PPC
The benefits of PPC for Lead Generation
The importance of Keyword Research
Keyword Match Types and Negative Keywords
The types of Paid Ads
Creating Ad Copy tailored to Lead Generation
Optimised Landing Pages
Bidding and Budgeting
The importance of Quality Score
The best Extensions for Lead Generation
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!