CTI Digital

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation.

Manchester, United Kingdom
Founded: 2003
Staff: 150
Content Management
Social Media
Conversion Rate Optimisation
Email Marketing
Web Development
Ecommerce Solutions
Content Marketing

and 12 more

British Council
Manchester Central
Merlin Entertainment
Greater London Authority
Great Ormond Street Hospital
McGraw-Hill Education
War Child
Royal College of Occupational Therapists

and 4 more

Sector Experience
Business to Business
Public Sector
Higher Education
B2B Technology

and 5 more


This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Paid Advertising (PPC) for Lead Generation Fundamentals Webinar Training | CTI Digital

by Tom Eastwood

23 January 2020 13:54pm

This course is ideal for professionals within a B2B or professional service business looking to enhance their basic understanding of PPC or are completely new to the subject. You may be looking to increase your knowledge so you can start promoting your business or improve the performance of campaigns you currently manage, or you may be looking to expand your PPC knowledge so you can better manage an agency you're currently working with. The perfect course for beginners!

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 21st July, 9am - 1pm

Price? £100 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)

Tickets: https://www.ctidigital.com/events/ppc-training-lead-gen-fundamentals

"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."

Sound on Sound Ltd

Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients. You will receive training in areas such as;

An overview of PPC

The benefits of PPC for Lead Generation

The importance of Keyword Research

Keyword Match Types and Negative Keywords

The types of Paid Ads

Creating Ad Copy tailored to Lead Generation

Optimised Landing Pages

Bidding and Budgeting

The importance of Quality Score

The best Extensions for Lead Generation

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!


Digital Marketing
Training & Education
Marketing Agency
Lead Generation Marketing