CTI Digital

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation.

Manchester, United Kingdom
Founded: 2003
Staff: 150
Content Management
Social Media
Conversion Rate Optimisation
Email Marketing
Web Development
Ecommerce Solutions
Content Marketing

and 12 more

British Council
Manchester Central
Merlin Entertainment
Greater London Authority
Great Ormond Street Hospital
McGraw-Hill Education
War Child
Royal College of Occupational Therapists

and 4 more

Sector Experience
Business to Business
Public Sector
Higher Education
B2B Technology

and 5 more


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Paid Advertising (PPC) for eCommerce Fundamentals Webinar Training | CTI Digital

by Tom Eastwood

23 January 2020 14:01pm

This course is ideal for professionals who work within an eCommerce business and are looking to enhance their basic understanding of PPC or are completely new to the subject.

Where? Webinar

(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)

When? 19th May, 9am - 1pm

Price? £100 + VAT

(We also offer group discounts if you want to upskill the whole team. For more information please contact t.eastwood@ctidigital.com)

Tickets: www.ctidigital.com/events/ppc-training-ecom-fundamentals

"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."

Sound on Sound Ltd

Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients for your eCommerce business. You will receive training in areas such as;

How PPC works

The benefits of PPC for eCommerce

Conducting Keyword Research

Keyword Match Types and Negative Keywords

Creating Ad copy that's tailored to eCommerce

Optimising Landing Pages

Bidding and Budgeting

The importance of Quality Score

Optimising Ads

Utilising Extensions for eCommerce

Shopping and Display Ads

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!


Digital Marketing
Training & Education
Marketing Agency