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Paid Advertising (PPC) for eCommerce Fundamentals Webinar Training | CTI Digital
23 January 2020 14:01pm
This course is ideal for professionals who work within an eCommerce business and are looking to enhance their basic understanding of PPC or are completely new to the subject.
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 19th May, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to upskill the whole team. For more information please contact firstname.lastname@example.org)
"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."
Sound on Sound Ltd
Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients for your eCommerce business. You will receive training in areas such as;
How PPC works
The benefits of PPC for eCommerce
Conducting Keyword Research
Keyword Match Types and Negative Keywords
Creating Ad copy that's tailored to eCommerce
Optimising Landing Pages
Bidding and Budgeting
The importance of Quality Score
Utilising Extensions for eCommerce
Shopping and Display Ads
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!