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Ensuring Manchester’s digital future is in safe hands
4 July 2014 10:12am
Led by founder and chief executive Nick Rhind, CTI Digital is now on track to hit the £2.5m turnover target when it celebrates its anniversary in September.
CTI Digital is recognised to be among the companies that have spearheaded Manchester’s transformation into Europe’s second digital city after London.
Over the past year, the company has worked for clients including: The British Council; Travelodge; British Land; and Manchester Central.
Led by founder and chief executive Nick Rhind, the company believes that it is now on track to hit the £2.5m turnover target when it celebrates its anniversary in September.
It currently employs 43 staff and will move into newly-converted loft space on Dale Street, in the Northern Quarter, later this summer. Rhind said: “There’s definitely been a digital revolution in Manchester. A decade ago, it was enough for a company to just have a website - most weren’t really bothered if it did anything.
“Now, technology and consumer habits have advanced to the point that websites are a focal point of a company’s strategy - retailers see online as one of their best-performing branches.
“Websites not only have the potential to offer a real return on investment, but are also key to helping companies grow - that’s why more and more need help and expertise.”
Rhind believes the decision of the Internet Advertising Bureau to hold their Digital Britain conference in Manchester in April as proof of Manchester’s new reputation.
He added: “It used to be if you were in the North West, you opened an office in London if you were doing well.
“Now, many London agencies are opening in Manchester. The creative and digital sectors in Greater Manchester are second only to financial services in terms of their growth and 23,000 new jobs are expected to be created in the next decade. Manchester is the place to be for digital growth.” Demand for CTI’s expertise in emerging technologies, e-commerce and “content management” are believed to be the reason why it has experienced rapid growth. Over the past few months, it has started to “put back” by partnering with Code Club, the nationwide network of volunteer-led after-school clubs teaching coding to 9-11 year olds. In conjunction with Manchester council, Manchester Digital and Manchester Metropolitan University, CTI has pledged to open a club in at least half the city’s primary schools by the end of the year.
Rhind added: “We have a great start-up community here and the next thing Manchester needs is to have the people to fill the new jobs.
“The talent pool needs to increase and initiatives like Code Club will get kids into programming early and let them see it as a varied and challenging career. Basically, we’re trying to ensure Manchester’s digital future is in safe hands.”
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