Royal College of Occupational Therapists (RCOT)

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The Royal College of Occupational Therapists (RCOT) sets professional standards, provides support, promotes and protects the interests of occupational therapists, amongst policy makers and commissioners

The client was looking to build upon its current successes, aiming to deliver a personalised service to members. Through a clear understanding of the needs of members and stakeholders alike, we were able to define a vision for RCOT's digital future, and shape a roadmap of digital products and services.

With user experience at the forefront, we allowed members to access everything they might need in one place. Extensive content was refreshed and fitted alongside an intelligent navigation and search system, to allow users to reach the latest information in an easy-to-consume format.

Following a detailed discovery process, CTI delivered a newly designed website, fully optimised for search. RCOT can now boast impressive results, such as:

- 43% reduction in bounce rates

- 89% increase in mobile traffic

- 43% increase in page views

- 32,000 fully supported members

Read the full case study on our website, or take a look at RCOT for yourself.