We are an award-winning full service digital agency, specialising in open source web development. With offices in Manchester & London, we also offer digital marketing and creative design services for respected clients in all industries.
Kent County Supplies (KCS)
Founded in 1978, Kent County Supplies (KCS) is wholly owned by Kent County Council, which is the largest Local Authority in England. They provide purchasing, warehousing and distribution services to a wide-ranging customer base, within local government and associated public bodies. With a combined product inventory of over 15,000 lines, KCS prides itself on being the best value provider in the market.
Recognising a shift in consumer trends, and hoping to maintain their best-in-class reputation, KCS re-structured their entire business, to provide an omnichannel shopping experience. A comprehensive rebranding ensured that KCS remained consistent across channels, retaining brand loyalty as they shifted their sales focus from catalogue to online. Operating on a B2B basis, it was key to optimise customer experience, encouraging bulk orders with ease and integrating an ‘order approvals’ process, allowing manageable permission levels for the end user. To ensure this was possible, we replaced Magento’s account system with a bespoke account control system.
With the new site offering improved search and basket features, it took just three months for KCS to achieve their sales target. During those first three months, the daily sales record was broken six times, across 11,000 available product lines.