BASF

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An online training solution that crosses borders and language barriers

An online training solution that crosses borders and language barriers

We aimed to evaluate how BASF’s user base currently learn about and resolve issues with BASF products. Through user surveys, telephone interviews, meeting face-to-face and speaking with technicians, we identified key personae along with their goals, frustrations and motivations. Mapping hundreds of user stories, we translated general goals into tangible digital features, pertinent answers and tailored functionality.

52 Languages supported. We recognised a limitation in Drupal’s translation functionality and championed an open-source approach to improve the technology for the better, for everyone.