Travel Club Elite - 637% increase in mobile conversion rate via NEW website

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Travel Club Elite is an award-winning online travel agent who organise an array of holiday packages and travel expeditions including family holidays, cruise breaks, skiing, snow sport, sailing and diving adventures



The Challenge
The key requirement was to build a mobile-responsive website which would deliver an engaging mobile experience for users on the latest phones. Their previous website had a convoluted structure where users often had to navigate multiple menus and pages to find what they were looking for. The digital marketing team at Travel Club Elite also cited issues with content management as their existing platform didn’t afford them much flexibility.

Our Solution
CSI Media have designed and developed a custom website that delivers an engaging user experience for users across all devices. Built on the latest version of the popular Umbraco CMS, the digital marketing team at Travel Club Elite have a lot more flexibility over content on their website – they can easily add new content including custom holiday packages, special offers and blog articles! The new website utilises more lead capture methods. For example, users can download brochures and tour dossiers once they’ve provided their name and email address. With this capability, Travel Club Elite have recorded a tenfold increase in customer leads.

A new, custom enquiry management system enables the team to easily manage incoming enquiries and provide quotes using one central system. The system pulls through holiday packages from third-party providers with price and departure information, with the ability to amend pricing and margins.

Results
41% increase in tablet visits
69% increase in mobile visits
637% increase in mobile conversion rate
40% increase in the number of enquiries (contact form submissions)
20% growth in revenue
Marketing leads increased by over 30%

I was happy with the designs that came back; they incorporated my considerations, but still took initiative without me saying explicitly what I wanted. The brand-new content management system has revolutionised how we work, allowing us to add products quickly and provide much more choice to users from a wide scope of different holiday types and operators.

~Lucy Nash, Digital Marketing Manager, Travel Club Elite

Full Case Study

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CSI Media

CSI Media is a Drum Recommended Agency who specialise in web design and development.

Email us at enquiries@csimedia.net to discuss your next web project!