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easyGym + Umbraco = A Powerful Web Experience
easyGym is an energetic gym franchise that forms part of the easyGroup. The French division comprises of 11 high-quality fitness clubs, all adorned in the iconic bright orange!
easyGym France had already completed the design and HTML stages of their website and were seeking an experienced digital agency to provide a CMS platform.
As an award-winning web development agency, CSI Media were appointed to deliver the CMS integration. We carefully analysed easyGym’s requirements, and from our selection of CMS platforms, decided that Umbraco would be the perfect match.
The Umbraco CMS includes a Content Builder tool. This powerful tool enables the marketing team to easily build new pages by adding as many components as they like, in whatever order they wish. easyGym chose six components for the new website; a hero image, two variations of teaser panels, a location list, a text/image combo, and a widget component.
Via Umbraco, the team can easily update content within these components, whether it’s attention-grabbing special offers, image + text combos in health & fitness blogs, or cool hero images of gym-nuts pushing their bodies to the limit!
(Furthermore, the new website and CMS comes as part of the franchise package, giving new franchisees a digital springboard to help launch their gym!)