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Topps Tiles selects Croud as digital marketing partner
27 October 2017 11:17am
Topps Tiles, the UK’s leading tile specialist, has recently appointed digital performance agency Croud to boost its paid and organic search activity. From this month, Croud will be providing PPC and SEO services to the retailer.
Sian O'Neill, Head of Marketing & Online at Topps Tiles said, “Search is an increasingly important channel for Topps Tiles, in terms of driving traffic both online and in-store. Croud’s expertise and experience in supporting retailers in their search marketing activity, together with their proactive and hands-on approach, made them the obvious partner of choice.”
With 373 stores nationwide, and more in the pipeline, driving store footfall is essential to Topps Tiles’ success. Croud will be instrumental in joining up on- and offline activity, and driving conversions both on-site and in-store through search.
Croud will also ensure Topps Tiles’ paid and organic search activity work hand in hand, in order to drive the best possible results for the retailer. This will involve ensuring best-in-class on-site and technical SEO optimisation, as well as supporting in the retailer’s content strategy and optimising local listings.
Adam Rose, Head of Paid Search at Croud, added, “We are delighted Topps Tiles has decided to work with Croud. Topps Tiles leads the way in this market through its exclusive product lines and expertise. To partner with such an established retailer is fantastic news and we relish the opportunity to help grow the business over the coming years!”