Croud

Croud is a global full-service digital agency helping businesses drive sustainable growth in marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data.

London, United Kingdom
Founded: 2011
Staff: 500
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Skills
Paid Search
PR and SEO/Search
SEM
PPC
SEO
Display
Programmatic
Paid Social
SEO Search Marketing
Analytics

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Clients
Regus
Timberland
Eastpak
The North Face
Space.NK
Avanti West Coast
VF Corporation
Amazon Prime Video
Compare the Market
Selfridges

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Entertainment
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banking
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MZ Wallace appoints Croud to drive international growth

by Krishanthe Keerthikumar

August 8, 2019

MZ Wallace, the premier American nylon accessories company, has appointed Croud as their digital marketing agency, in order to help drive global growth across key markets.

Croud’s localization expertise and flexible approach were key factors in the appointment, as MZ Wallace moves to expand into Japan, the UK, Canada and Australia – their next strategic key markets.

“We chose Croud to help us drive forward our global growth plans: to grow in existing markets and to expand into others,” says YuJin Yong, Director of Digital, “Croud stood out to us for their proprietary technology, flexible approach, and ability to move into international markets with speed.”

Kris Tait, Croud’s Managing Director in the US, added “It is an exciting time for MZ Wallace, with this owner-led business having seen incredible organic growth over the past four years. We are very pleased to welcome them to our growing portfolio of retail clients, and help them achieve their digital marketing goals across international markets.”

Croud will be providing paid social and localization support to help deliver sales at an efficient ROI and grow international markets. Croud’s proprietary technology platform, ‘Croud Control’, together with its 2,300 ‘Croudies’ – a crowd-sourced network of global digital experts - allow its clients access to a unique combination of global reach and local, in-market insight

About MZ Wallace

MZ Wallace was established in 2000 by Monica Zwirner and Lucy Wallace Eustice, two native New Yorkers. Their uniquely pragmatic approach to accessories combines timeless appeal with solution-driven design to create a range of handbags and small accessories that have become synonymous with a modern, on-the-go lifestyle.

Tags

International expansion