Croud appoints former Vodafone UK Customer Operations Director Mark Bond as Chief Operating Officer

Global digital marketing agency Croud announced the appointment of Mark Bond as its Chief Operating Officer. In this newly created role Mark will be responsible for overseeing all global business operations, and has been tasked with creating efficiencies and strategies to drive continued business growth and enhance Croud’s position in the market.

Beginning his career in the marketing industry, Mark went on to spend 18 years at telecoms giant Vodafone UK, where he held several senior roles including both Sales and Marketing Director and UK Customer Operations Director. It was here that Mark was a founding director of the mobile operator’s joint venture, WEVE, the mobile marketing partnership between O2, Vodafone and EE. Prior to his new role at Croud, Mark held a number of other UK board roles, and was most recently the Vice President of airline training consultancy, L3.

Based in Croud’s London HQ, Mark will be overseeing the operations teams in global offices across the UK, the US and Australia. He will report into the Founder and CEo, ex-Google executive Luke Smith. Mark will also take a seat on Croud’s global board. Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts.

Luke Smith, CEO and Founder of Croud, said: “I’m delighted to welcome Mark to the business - he’s a business leader in the truest sense. This appointment is a marquee hire for Croud and is a sign if our ambitions to grow from 167 people internally today (and over 2,000 in our Croudie network) to 400 people and beyond over the coming years. Croud has seen incredible growth since it was founded in 2011; I’m pleased to have Mark’s talent and experience on board to help take the business to the next level globally.”

Mark Bond., COO of Croud said: “Croud is well know for its highly impactful work, and my experience at Vodafone and being part of the founding team at WEVE has meant I have developed a profound interest in this area. This opportunity to join Croud - one of The FT’s 1000 fastest-growing companies in Europe and one of The Sunday Times’ 100 Best Small Companies to Work For - was an exciting opportunity that I couldn’t miss.”