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CreatorIQ Raises $24MM For Global Influencer Marketing Software
24 July 2020 19:48pm
CreatorIQ, the leading influencer marketing software powering global efforts for brands like Disney, Salesforce, and Sephora, today announced a $24MM Series C investment round led by Kayne Partners Fund with participation by TVC Capital and Unilever Ventures.
The influencer marketing platform is investing the funds in areas like data science, paid media, advanced measurement, and partnerships. Additionally, CreatorIQ is focused on continued global expansion specifically as it pertains to its EMEA presence, which has grown to include 4.6MM Creators, 37 countries and 92% coverage across the 25 largest countries in Europe. More broadly, the company has users in 63 countries across 6 continents, and support for payments to creators in 120 currencies.
“CreatorIQ, as the most advanced enterprise technology in the influencer marketing space, is consistently the top choice of global marketing leaders looking to bring enterprise technology & data ownership in-house,” said Nishita Cummings, Managing Partner, Kayne Partners Fund.
CreatorIQ’s focus on technology-driven solutions has accelerated the company to become the world’s largest and most advanced influencer marketing SaaS platform, topping off a fourth straight year of over 100% growth. This focus on technology and data science is also the driver behind CreatorIQ’s proprietary solutions for follower fraud and deduplication, and helping brands like Unilever set global measurement standards for the influencer marketing industry.
About CreatorIQ, Paul van Gendt, Director, People Data Centres said, “We continue to advance Unilever's ambitions for our influencer marketing operations, which is made possible by Unilever PDC’s advanced data science capabilities and best-in-class partners like CreatorIQ. Our goal is to build industry-leading, truly global standards with the hopes of moving the entire industry forward.”
CreatorIQ also recently announced CreatorIQ Certified Partner Program launching with five inaugural partners including Collectively, Digital Brand Architects, Everywhere Agency, ShopStyle Collective, and Sway Group. The initiative will leverage advanced measurement & reporting capabilities, benchmarks, and tools provided by CreatorIQ as a basis for informing best practices with brand clients.
“As marketing leaders accelerate their transformation strategies to close their in-house gaps across their marketing capabilities, they are uniting best-in-class technologies with leading data providers,” said Igor Vaks, Founder & CEO, CreatorIQ. “These marketing leaders are seeking to own their influencer marketing technology & data in order to elevate cross-team, increasingly remote collaboration consistency, ensure enterprise security & compliance, and provide data transparency.”