CreativeRace

We’ll help you understand what really drives the hearts, minds and spending patterns of customers. Because when you can be an integral part of their lives rather another distraction, you can outperform the market without having to outspend it.

Leeds, United Kingdom
Founded: 1979
Staff: 50
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Skills
Strategic Branding
Brand Consulting
Growth Marketing
Customer Experience
Creative
Creative & Design
Advertising and Promotional Campaigns
Customer Engagement Marketing
Design
Design Strategy

and 40 more

Clients
Asda
Greggs
William Hill
Harringtons Pet Food
Ritter Sport
NFU Mutual
Planet-U Energy
Well Pharmacy
DFS
Icelolly

and 22 more

Sector Experience
B2B Services
Food & Drink
Public Sector
Retail
FMCG
Financial
Leisure
Travel
Charity
Consumer Durables

and 22 more

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Making renewable energy pure & simple for Planet-U Energy

by Lauren Blackburn

The Commercial Challenge

Planet-U Energy is a new kind of B2B energy broker, focusing on the fast expanding renewables sector. They wanted our help in building rapid growth in a fiercely competitive marketplace.

The human problem

Our audit of the market uncovered a clear barrier. While many UK businesses are concerned about environmental issues, using renewables felt unfamiliar and too risky.

Our insight

In an in-depth workshop with Planet-U, we identified ‘too good to be true’ claims by competitors as being responsible for undermining faith in the whole renewables sector. Our opportunity was to challenge this head-on, seize market leadership, and provide what the industry was really missing - transparency.

Our answer

No spin. No hype. In an era of fake news, we built a long-term strategy of claiming the honest high ground. Planet-U would simply present the facts and let companies draw their own conclusions. It was an approach that chimed perfectly with the no-nonsense mindset of Planet-U owner and founder, Grant Nicholson.

We developed a suite of key marketing materials that set out this no spin philosophy, including a brand book, website and company brochure. But it wasn’t just a promotional initiative. Sales staff were retrained so that customers were never sold to, but simply given the information they needed to decide for themselves.

The new approach was launched internally and externally on the same day, and included a compelling ‘no expense spent’ film featuring Grant Nicholson challenging faceless competitors to be as open and direct as he was.

Punch above your weight

The launch had an immediate impact, with the company directly attributing the win of Rosemont Pharmaceuticals to the new approach. Not even the global pandemic slowed Planet-U’s momentum down, with the company selling £1 billion worth of contracts in 2020, and acquiring a new office and 30 strategic hires in the same year. Future plans include a fully integrated digital and PR communications plan, encompassing social media, traditional PR, email, CSR and even an ongoing series of podcasts from Grant. Ambitious? Certainly. But as Grant says himself, you can’t change the world by thinking small.

Tags

Brochure
Design
rebrand
copywriting
sustainability
energy
Brochure & Branding
Artwork Production
brand video
Creative Design
Brand strategy
Sustainability Communications
Renewables
creative branding agency
Sustainable Future
Sales Enablement

Clients

Planet-U Energy