Helping VIP SKI get back on piste with performance marketing

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The impact of Covid-19 caused huge problems for luxury travel company VIP SKI

Not only did the company have to fly back stranded customers who were stuck out in ski resorts, it also had to refund as many bookings as it possibly could, before falling into administration. After being bought out of administration by the company MD, a relaunch was needed alongside a new proposition and service offering. VIP SKI disbanded as a luxury tour operator and was reborn as a luxury accommodation provider in France.

Our goals were to support the brand relaunch, whilst attracting the right type of customer and maximising performance. However, we were faced with the challenges of ongoing travel restrictions, uncertainty of seasonality throughout the pandemic, and a hyper-competitive market. It seemed like a steep mountain to climb, but one that we navigated impressively.