We're thrilled to be appointed Outreach marketing partner for UEA
13 February 2018 12:36pm
After a competitive four-way pitch we were thrilled to be appointed as University of East Anglia’s (UEA) long-term Outreach marketing partner.
Their Outreach campaign brief included brand implementation and engagement across existing student and influencer groups, as well as engagement with new audiences.
Holly Mudie, Assistant Head of Marketing, UEA:
‘The Creative Sponge team demonstrated an in-depth understanding of the complex mix of audiences we are wanting to engage with as well as the importance of putting user insight and testing at the heart of every stage of the campaign development. This then came through in their creative approach - not holding back on the opportunities of building a powerful campaign that will put UEA Outreach team further on the sector map over time. The team here can’t wait to get this partnership underway!’
We have previously worked with UEA on both print and digital projects.
We've completed a broad range of projects for a number of other educational organisations including Easton & Otley College, Premier Education, The Open College of Equine Studies (Newmarket) and Anglia Ruskin University.
Alex Tosh, Managing Director:
“Our project team has over 30 years’ experience of working with UEA. We are passionate about the brand and are immensely proud of the work we are asked toundertake. We’re really excited to help promote the university’s message of inclusivity and to reach and inspire audiences that are currently under represented in higher education.”
UEA is an internationally renowned university providing top quality academic, social and cultural facilities to over 15,000 students. Located in 320 acres of rolling parkland just two miles from the centre of Norwich, UEA has been awarded TEF Gold in Teaching Excellence Framework 2017 and is in the UK’s Top 15 in The Times and Sunday Times 2018 and Complete University Guide 2018.