Sparks fly as MARK 2 eBikes joins forces with Creative Sponge

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Creative Sponge has been appointed by electric bike manufacturer and retailer MARK 2 Bikes to lead the brand’s marketing and brand communications strategy

MARK 2 Bikes, based in Harleston, currently produces two electric models, the Xcross, an exciting hybrid commuter ebike and the Scrambler, their no-holds barred adventure electric mountain bike.

Andy Elliot, MARK 2 Bikes, Managing Director:

“We are very excited to be partnering with Creative Sponge. They have a clear enthusiasm for our products and an excellent track record of delivering projects with that perfect marriage of strategic thinking and powerful creative output. It’s a very fine line - and, as Creative Sponge proves, the best agencies are able to harness that London design thinking with local talent.”

Creative Sponge Director, Scott McKay, will be heading up the project – and, as a keen cyclist, he can’t wait to start working on the brand.

Scott McKay:

“We’ve been engaged by MARK 2 as a long-term strategic partner, to help them increase sales and to develop new models in the future. This can only be achieved by having the correct customer insight and by building a long-term relationship with a trusted partner. Our team is greatly looking forward to working with the MARK 2 team to accelerate their brand in the marketplace.”