Creative Sponge

Norwich, United Kingdom
Founded: 2004
Staff: 15
More
Skills
Branding/Identity
Design
Graphic Design
Advertising & Media
Marketing
Copywriting
Annual Report Design
Brand Strategy
Marketing Strategy
Website development

and 6 more

Clients
Warner Bros
Anglian Water
Bidwells
DMG
Imperial War Museums
Norfolk County Council
University of East Anglia
University of Suffolk
Eat Natural
Bluestone

and 11 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Travel
Less

Last Pub Standing

Our challenge was to help turn a long abandoned listed building in one of the less salubrious parts of Norwich city centre into a successful gastro pub, a challenge compounded by the ownership team having no previous publican experience. Once an area with dozens of hostelries, we thought it apt to name ours The Last Pub Standing and highlight the area’s history through a series of stories and distinct graphic elements that continue throughout the pub’s interior.

The focus of our campaign was very much on the history of the listed building itself and the street it’s located on. A forgotten corner of the city centre, we created a set of 19 stories that explore the various legends, myths and truths surrounding the area. Designed to work in both print and digital, each story has a very distinctive graphic element that gives the campaign real visual standout and a unique identity of its own.