Creative Sponge

Norwich, United Kingdom
Founded: 2004
Staff: 15
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Skills
Branding/Identity
Design
Graphic Design
Advertising & Media
Marketing
Copywriting
Annual Report Design
Brand Strategy
Marketing Strategy
Website development

and 6 more

Clients
Warner Bros
Anglian Water
Bidwells
DMG
Imperial War Museums
Norfolk County Council
University of East Anglia
University of Suffolk
Eat Natural
Bluestone

and 11 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Travel
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Banham Zoo: website design and build

To build a new website for Banham Zoo, an award-winning family attraction in Norfolk. The main target audience was families with young children. We were chosen for this project as a direct result of the success of our work on the Dinosaur Adventure Park website.

From the outset we wanted to deliver a website that was head and shoulders above any other zoo website. Our start point was substantial research into other tourist attraction sites.

The new website reflects Banham Zoo’s brand personality in an engaging and interactive way. The design is fun, colourful, exciting and incorporates substantial use of new technologies. Downloadable resources and games for children were an important part of the design, generating enhanced user engagement. We ensured that the site was fast loading, highly optimised for search engines and, of course, mobile friendly.

The outcome was a reduction in bounce rates and an increase in engagement, particularly on mobile. Streamlined user journeys and clear signposting throughout the site enabled users to find content quickly and easily.

Clients

Zoological Society of East Anglia