Banham Zoo: website design and build
To build a new website for Banham Zoo, an award-winning family attraction in Norfolk. The main target audience was families with young children. We were chosen for this project as a direct result of the success of our work on the Dinosaur Adventure Park website.
From the outset we wanted to deliver a website that was head and shoulders above any other zoo website. Our start point was substantial research into other tourist attraction sites.
The new website reflects Banham Zoo’s brand personality in an engaging and interactive way. The design is fun, colourful, exciting and incorporates substantial use of new technologies. Downloadable resources and games for children were an important part of the design, generating enhanced user engagement. We ensured that the site was fast loading, highly optimised for search engines and, of course, mobile friendly.
The outcome was a reduction in bounce rates and an increase in engagement, particularly on mobile. Streamlined user journeys and clear signposting throughout the site enabled users to find content quickly and easily.