Cream

Cream is a strategic marketing agency designed to help pioneering businesses achieve growth by delivering against the advancing expectations of sophisticated audiences.

London, United Kingdom
Founded: 2003
Staff: 15
More

Skills

Media Buying & Planning
Partnerships
Influencer marketing
Search Ads
Social Media
Data & Reporting
Marketing & Communications
Marketing Strategy
Audience Research
Data Analysis
Clients
Arlo & Jacob
Bucherer 1888
Bucherer Fine Jewellery
Budd Shirtmakers
Carl F. Bucherer
Constance Hotels & Resorts
DAKS
De Beers
Ernest Jones
Farrow & Ball

and 25 more

Sector Experience
Luxury
Luxury Retail
watches
Jewellery
Fashion
Beauty & Cosmetics
Travel
Technology
Finance
Home furnishing

and 2 more

Less

Helping Investec maximise impact of Derby Sponsorship

Cream worked with Investec to help maximise the impact of The Derby Sponsorship, using the prestigious event to help promote their wealth management and banking services.

Challenge

Creating an instinctive and positive association between Investec and The Epsom Derby, to mark their 10th year of sponsorship.

Solution

Re-defining the Investec target audience to ensure clarity of communication to core audiences.

Service

  • Audience insight & prioritisation
  • Marketing strategy formulation

Results

An audience focused approach to strategy creation ensured clarity of messaging across all marketing channels in the run up to the Investec Derby as well as on the day.

The output of the audience prioritisation project formed a new target audience of ‘Established Entrepreneurs’. Campaign strategy and communication planning was then channelled through the perspective of this audience to ensure it appealed to a future Investec client.

The results of the campaign were hugely successful, with a post-campaign uplift of 33% in positive sentiment towards Investec (measured in YouGov).

Tags

Out Of Home
Digital
Sponsorship
wealth management
Banking
audience segmentation
marketing strategy

Clients

Investec