Cravens are glovin’ it, glovin’ it, glovin’ it with boxing Legend Frank Bruno and Ladbrokes

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When it comes to boxing, nobody gloves it more than Ladbrokes and Frank Bruno

Boxing legend Frank Bruno gave a knockout performance as he hit the streets for Ladbrokes to find out who the nation gloves between Deontay Wilder and Tyson Fury.

Ladbrokes loves big sports events, so in the build up to the big fight in LA on December 1st, they wanted to ask the nation the question, "Who Do You Glove?". Running across broadcast, digital, retail and building up to sponsorship of the fight live on BT Sport Ladbrokes are asking the nation if they glove Wilder or Fury.

Frank Bruno was the perfect big national icon to ask the big question.
Created by Cravens this event campaign builds on Ladbrokes advertising campaign that so far has featured Brian Blessed and his Russian bear in the World Cup, James Buckley as BoostMan and Kelly Brook with a choir of jockeys

Ladbrokes loves big sporting occasions as much as the nations sports fans. So what better way to big up the big Wilder v Fury fight fun than getting Big Frank out on the street of Britain to ask people 'Who They Glove?

~Adam Johnson - Associate Creative Director, Cravens

We hope you glove it as much as we do!