100% growth from organic search in 12 months for thortful
thortful appointed us as their SEO agency in October 2019 to help them establish a market-leading position in 12 months – this represented 6x organic growth. We were also tasked with increasing their organic visibility ahead of key seasonal dates – Valentine’s Day, Mother’s Day and Father’s Day.
First we established a stronger foundation for search engines to understand the site’s content, by improving internal linking, and optimising landing pages for all search terms relating to their card products.
Alongside this we delivered offsite activity adopting our ‘always on’ approach to digital PR including:
•Proactive PR – link building around existing products and seasonal events
•Reactive PR – link building around timely news events
•Planned PR campaigns
The combined result of was astounding, as we saw thortful’s organic market share go from 7% - 43% by October 2020 having resoundingly achieved the growth target.
Despite not yet being the biggest brand in the space for awareness, we can confidently say thortful are now competing with the established brands. Our aim is to be the outright #1 card brand in the organic market – watch this space!
- 500 links in 12 months
-1000% ROI on organic