Making Chambord's ATL campaign live and thrive in social
TIME FOR AN UPGRADE
Take ATL creative which wasn’t resonating in social and create content that could spark engagement, and find a way to convert awareness into sales.
How we listened:
We dived into their audience and started to understand their real-life experiences. We found they didn’t want to change the world; they’re normal girls who like to have a taste of the better things in life. Our purpose became clear. How can we help our audience get little upgrades in their day-to-day? So, we offered them not just a reason to taste Chambord, but an attitude.
How we talked:
‘Zhuzh It Up’ became the mantra for upgrade. We created a series of videos and short-form content that showed how our audience can embrace the upgrade in fun and quirky moments. Each one tapping into a different audience mindset and key moment. Ranging from the everyday to something a little more abstract.
How we were heard:
Facebook engagement rate 5.2% increased by over 100%
Brand awareness 900 organic mentions of 'Zhuzh It Up' on social during campaign
Our social performed so well that it was taken through the line into on and off trade