Communicator London

We’re a clever content agency that puts audiences at its heart. Clever thinking, clever creative and clever delivery. Creating lasting relationships.

London, United Kingdom
Founded: 2002
Staff: 20
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Skills

Social & Content Strategy
Social Media
Content Production
CRM
Influencer marketing

Clients

Jack Daniel's
Heineken
Brown Forman
L'Oreal

Sector Experience

Alcohol
Luxury
Lifestyle
Retail
FMCG
Beauty & Cosmetics
Less

Making Chambord's ATL campaign live and thrive in social

TIME FOR AN UPGRADE

The challenge:

Take ATL creative which wasn’t resonating in social and create content that could spark engagement, and find a way to convert awareness into sales.

How we listened:

We dived into their audience and started to understand their real-life experiences. We found they didn’t want to change the world; they’re normal girls who like to have a taste of the better things in life. Our purpose became clear. How can we help our audience get little upgrades in their day-to-day? So, we offered them not just a reason to taste Chambord, but an attitude.

How we talked:

‘Zhuzh It Up’ became the mantra for upgrade. We created a series of videos and short-form content that showed how our audience can embrace the upgrade in fun and quirky moments. Each one tapping into a different audience mindset and key moment. Ranging from the everyday to something a little more abstract.

How we were heard:

Facebook engagement rate 5.2% increased by over 100%

Brand awareness 900 organic mentions of 'Zhuzh It Up' on social during campaign

Our social performed so well that it was taken through the line into on and off trade

Tags

Content
social

Clients

Chambord