Event - The Financial Generation Gap - 18 June - Speakers Announced!
26 March 2018 13:15pm
We're delighted to announce our fabulous line-up of speakers for The Financial Generation Gap - Why Marketing Needs to Act Now on 18 April.
Dr. EmmanuelMogaji, lecturer in Advertising and Marketing Communications at the University of Greenwich, will be considering how financial services providers can remain relevant to the ever changing consumers' needs, and talking us through his recent research on the challenges of emotional appeals in financial services marketing.
In what will probably be the most through-provoking talk on financial services marketing you'll hear all year, "DON'T DIE BEFORE I DO!", Oliver Chesher, MD and founder of PR agency Galibier will be staking his case for proper, strategic PR.
Aadeel Peerally, chief product officer at WeSwap, will be showcasing WeSwap's Travel Money Companion, which leverages the power of the WeSwap community and WeSwap's innovative technologies to provide a personalised and tailored user experience which helps travellers to stress less and travel happy.
Digital experience consultant at Codehouse and finance industry veteran, Shaun Miller, will dig below the chat bot and AI hype to explore how brands can build customer relationships that bridge the generational gap.
Paul Jarrett, managing director and founder of Sonin, a leading UK app development agency, will be showing how can you develop a mobile strategy that positions you as a leader in the financial services sector and ensures you survive in an increasingly mobile world.
Read more about our speakers and this fantastic event, and register for a place now to join us for a fun-packed afternoon and drinks to discuss and debate the future of financial services marketing...
If you can't make it on the day, make sure you join the conversation on Twitter - @codehouse #FSgap