wagamama - A website good enough to eat...

Listen to article

wagamama opened their doors in London’s Bloomsbury 25 years ago, with the aim of bringing the fresh, nourishing, flavours of Asia to all

wagamama opened their doors in London’s Bloomsbury 25 years ago, with the aim of bringing the fresh, nourishing, flavours of Asia to all. They now have over 150 restaurants across the world. ‘Kaizen’, meaning ‘good change’ is the philosophy that sits right at the heart of wagamama. It shapes every dish, and pushes them to find better ways in all they do...

wagamama realised that customer behaviour has moved on. Because mobile and tablet account for 80% of all their website visits, they needed to reflect changing browsing trends. wagamama asked us to replicate the in-restaurant experience online by highlighting the food and to reduce website session length.

wagamama’s website presents its eye-catching and tantalising food in an impressive and immersive responsive parallax display, creating the illusion of (3D) depth and perspective. Immersive “Cinemagraph” moving imagery takes the presentation of hero images to another level.

Intuitive animations, dynamic menu filtering and touch-controlled mobile side-navigation are also present as visitors navigate through the website. These features add to the user experience and go a long way in improving site aesthetics, usability and engagement.

This is a truly international website. Sitecore's language versioning has allowed wagamama’s website to be set up in 18 languages. Each language has its own Sitecore node and associated content tree, accessible by country specific content editors.

The restaurant booking system is integrated with wagamama’s international websites so visitors can book a table from anywhere in the world, in real time. Upon booking and confirmation, visitors receive informative triggered emails with booking details. Customer feedback is through an integrated system for quick and easy follow-up.

From an internal content management perspective, wagamama’s re-booted Sitecore website delivers a much improved and a much faster environment for content editors, alleviating the previous frustrations of editing content in a slow environment. And to get wagamama’s content team familiar with their website's structure, and most importantly, for them to become confident in creating content, we provided comprehensive training and documentation.

Achievements

  • 5% increase in new sessions
  • 10% increase in site visits
  • Speed of site navigation increased
  • Average time on site down from 3 minutes to 2.5

Download the wagamama website case study

Experience the website for yourself at: www.wagamama.com