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PiercedOff appoint ClickThrough as Amazon advertising agency
7 January 2021 11:51am
ClickThrough have been appointed by body jewellery specialists PiercedBody to manage their advertising on Amazon.
The appointment was made after representatives from PiercedBody attended several of ClickThrough’s Amazon-focused webinars, which demonstrated both the experience of the agency’s Amazon specialists and the approach taken to understanding clients’ products and demographics.
PiercedBody, selling their PiercedOff brand on Amazon, was established in 2010 as a small internet business, to fulfil a gap in the market for high quality body jewellery at an affordable price. The business source jewellery directly from manufacturers and main industry suppliers, assuring customers receive high quality items at a fraction of the usual high street prices.
PiercedBody said “From attending ClickThrough’s webinars we found a partner that took the time to understand our business. The bi-weekly progress meetings with ClickThrough have been an ideal opportunity to explore options and increase the knowledge for both teams.”
In addition to providing ongoing Amazon advertising management, ClickThrough also completed an Amazon storefront buildout project in time for Black Friday and the Christmas period.
ClickThrough’s Director of Digital Paid Media, Macy Edwards, said “I’m delighted we’ve been chosen to manage PiercedBody’s Amazon strategy. The fact that this win came off the back of our webinar series is further testament to ClickThrough’s commitment to sharing our learning.”
The news follows ClickThrough’s launch of a full programme of marketing webinars last year with the aim of encouraging knowledge-sharing in the industry despite COVID-19 restrictions.