ClickThrough Marketing partners with Mediaocean to bolster social, YouTube & Amazon advertising services

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ClickThrough Marketing, the digital growth marketing agency, have partnered with Mediaocean, the mission critical platform for omnichannel advertising, further strengthening their Paid Social, YouTube and Amazon services

Mediaocean’s powerful closed ecosystems solution, Scope, enables marketers to unify their approach to paid media and access audiences, in addition to providing valuable TV based insights. The partnership allows ClickThrough to provide increasingly bespoke digital paid media strategies.

The more advanced audience targeting capabilities will enable ClickThrough to achieve higher conversion rates, alongside an already strong Digital Paid Media service.

Macy Edwards, ClickThrough’s Director of Digital Paid Media, said “Partnering with Mediaocean is going to give us access to plenty of interesting data for clients through their Scope solution. We're excited at the prospect of advanced audience targeting along with their powerful cross-channel functionality. This is the kind of tech that helps us continue to achieve the exceptional standards in digital paid media campaigns that we’re known for.”

Stuart Smith, Mediaocean’s SVP, Strategic Accounts & Managing Director EMEA, said “ClickThrough Marketing is set apart by its innovation and expertise which is why we are excited that they have chosen Mediaocean as a strategic partner. Mediaocean will further empower the agency’s users with additional science and tools for operating across closed ecosystems.”

This news follows ClickThrough’s recent announcement of a webinar library developed to increase knowledge-sharing in the age of social distancing.

About ClickThrough

Clickthrough Marketing are dedicated to achieving client growth through high performing digital marketing campaigns. The agency are committed to earning recommendations through their reputation for growing both brands and knowledge within the marketing industry. Visit www.clickthrough-marketing.com for more information.

About Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit www.mediaocean.com for more information.