ClickThrough Marketing

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ClickThrough Marketing confirm IPA membership

by Megan Carthy

July 1, 2021

Digital acceleration agency, ClickThrough Marketing, have confirmed their membership to The Institute of Practitioners in Advertising (IPA) in their latest move to drive business and employee growth.

ClickThrough’s IPA membership will give the agency access to specialist services aimed solely at marketers and will support the agency’s vision for its own brand acceleration strategy.

ClickThrough will be using their IPA membership to access high-quality training for employees, to provide development opportunities and give clients a service that is continually improving, along with accessing industry leading research to be used as part of product development and the agency’s ambitions in digital innovation.

The membership comes at a significant point of growth for the brand. Alongside IPA membership, ClickThrough have expanded their leadership team, partnered with Staffordshire University on their Staffordshire Digital Innovation Partnerships programme, and added Digital Transformation consultancy to their range of services.

Of the new membership, ClickThrough’s managing director, Chris Roberts, said, “We are really pleased to have been accepted as an IPA member agency. As an agency we’re committed to the growth of our people. The access to the training opportunities the IPA will provide, on top of all the fantastic work we already do in people development, will really help our team push themselves to the next level.

There’s lots of other great benefits to us on top of this such as the insights guidance and support we can receive, so this is a really exciting partnership that demonstrates our commitment to growth and developing as an agency”

Alex Buxton, head of new business for IPA, said, “I am overjoyed to be welcoming ClickThrough Marketing into the IPA. They are a fantastic agency in the innovative digital space who will be able to bring a huge amount of expertise into our membership. Their digital work with brands like Comic Relief and Peugeot demonstrates how much they have to offer the IPA, and we look forward to working with them over the coming years.”

The news follows the hiring of Ilona Anderson as head of talent engagement – a new role designed to maximise potential of staff and create an industry leading culture of development within the business.

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