ClickThrough Marketing

We’ve been delivering strategies to accelerate growth of people and brands since 2004, and winning awards for our outstanding service. Combine our people, knowledge, and technology with your brand equity, and the opportunities are endless.

Lichfield, United Kingdom
Founded: 2004
Staff: 50
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Skills

SEO
PPC
Web Design
PR
Outreach
Display Advertising
Social & Content Strategy
Paid Social
Amazon Marketing
Amazon Web Services
Clients
Le Creuset
Dunelm
Cooksongold
Biffa
Aggreko
Al Rayan PLC
Woolroom
Craghoppers
Hawkshead
Nixplay

and 1 more

Sector Experience
Ecommerce
b2b
B2c
Automotive
Business to Business
Charity
Construction
Consumer Durables
Cosmetics/Beauty
Education

and 18 more

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SPAR BAGS 73% ORGANIC GROWTH

SPAR provides local communities with great deals, award-winning food & drink and in-store services. But SPAR deals are only great if people know about them. ClickThrough set out to respond to changing consumer behaviour and offer customers a more convenient way to shop.

We aimed to do this by identifying and addressing their key challenges; competitive audiences, changes in consumerism, the growth of access to technology as a shopping tool and refreshing customers memories of SPAR through social channels.

THE OBJECTIVE

SPAR’s brief to us was to raise store footfall by 10%, with the aim of increasing in-store revenue. This helped us to simplify our approach and gave us space to get really inspired. Creating a multi-channel campaign, we set out to achieve:

10% uplift in visits to SPAR’s ‘find your local store’ page4.5m impressions across all channels10% increase in store footfall from organic sessions1% increase in store revenue

We hoped to achieve this by working to improve existing visibility. The result was SEO optimisation, a content enrichment project and a multi-channel campaign.

THE STRATEGY

To drive the local search needed and meet the challenges and customer needs, SPAR’s strategic focus included:

Growing organic search traffic by optimising key pages for local search and awareness, including recipes and offersDriving customers to local stores through targeted advertising and offer redemptionsAchieving consistent engagement through targeted prospecting and remarketing

Creating uplift in website visits, footfall and revenue for SPAR’s 2,600 nationwide stores required a multi-channel approach looking at improving SEO, creating engaging content and utilising social channels to actively compete for retail spend and growing awareness

Creating Organic Uplift with SEO
We focused on growing organic traffic with:

Technical SEO checks and remedial actionLink audits and acquisitionStructured data recommendations and implementationA revised content strategy

Utilising Paid Media and Social
To achieve maximum reach across paid social, several channels were utilised:

FacebookInstagramGoogle Display Ads (GDN)YouTube

Pushing for Engagement
Our approach for SPAR was to achieve consistent engagement, looking at:

Paid social media focusing on larger promotionsPrize draw giveawaysAnimated videosRemarketingTHE OUTCOME

The campaign was incredibly successful. Not only did we achieve more than six times over the original 10% uplift target, but we also saw extremely positive results across each of the digital channels:

Organic

73% uplift in visits to the ‘find your local store’ page of the website87,400 increase in-store footfall122% increase in organic revenue YoY (£446k)

Paid Social

8m impressions with 30k clicks with 24k conversions (81.25%)18,000 increase in-store footfall£93,000 additional revenue

Display

26m impressions with 328k clicks and 212k conversions (64.96%)153k in-store footfall adding revenue of £797k

YouTube - https://www.youtube.com/watch?v=FrfFQAKPpGs

1.9m impressions with 767k views and 8k conversions (75.99%)Video played to 75% of the way through = 50.25%6,000 in-store footfall adding revenue of £30k

TARGET

10% uplift in visits to SPAR’s ‘find your local store’ page4.5m impressions across all channels10% increase in store footfall from organic sessions1% increase in store revenue

RESULT

73% uplift in visits to SPAR’s ‘find your local store’ page35.9m impressions across all channels122% increase in store footfall from organic sessions13% increase in store revenueNOTE FROM SPAR

“Increasing our online visibility and its impact on revenue has far exceeded our expectations.” Laura Webb, SPAR

AWARDS

We are proud to announce that this campaign has been shortlisted for several awards including UK Agency Awards 2020 and Global Search Awards 2020.

Tags

SEO
Paid Social
display
Display Advertising

Clients

Spar