ClickThrough Marketing

We’ve been delivering strategies to accelerate growth of people and brands since 2004, and winning awards for our outstanding service. Combine our people, knowledge, and technology with your brand equity, and the opportunities are endless.

Lichfield, United Kingdom
Founded: 2004
Staff: 50
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Skills

SEO
PPC
Web Design
PR
Outreach
Display Advertising
Social & Content Strategy
Paid Social
Amazon Marketing
Amazon Web Services
Clients
Le Creuset
Dunelm
Cooksongold
Biffa
Aggreko
Al Rayan PLC
Woolroom
Craghoppers
Hawkshead
Nixplay

and 1 more

Sector Experience
Ecommerce
b2b
B2c
Automotive
Business to Business
Charity
Construction
Consumer Durables
Cosmetics/Beauty
Education

and 18 more

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PAYVISION HAILS INCREASE IN ORGANIC TRAFFIC & LEADS BY 171% IN JUST ONE MONTH

by Jennie Lindehoff

Introduction
We have been working with Payvision, a leading global payment processor who supports merchants in Europe, USA, Asia and the Pacific. With their secure data-driven processing platform, they deliver multi-channel payment solutions. Their aim is to be the most trusted and original payments partner.

Objective
In February 2021 they asked us to help them generate increased website traffic and leads to their new ‘Mobile Payments Report’ during March 2021.

Solution
In order to generate this increased traffic volume, in a relatively short space of time, we focussed on building links to high qualitative websites relevant to our client’s target audience and industry.

To be able to do this we methodically wrote a powerful press release to highlight the main findings and predictions from the report. We then shared this with relevant websites, publications and journalists who we knew wrote informative articles targeted to people working in the finance, mobile and retail industries. We knew we’d targeted the correct people after we carried out extensive research and by capitalising on already formed relationships with journalists in the relevant sectors.

This focus on high quality websites enabled us to improve the backlink profile for the client and increase the site authority. By enhancing site authority, this would impact the client’s SEO and improve visibility for the page when it comes to organic search.

Results

Using our Public Relations team in this way is a new service at ClickThrough and we couldn’t be happier with the coverage and links generated, a 171% goal conversion rate within a month of first brief is phenomenal.

· 171% Goal Conversion Rate

· 54 pieces of press coverage, of which 47 included links to the Mobile Payments Report, including Yahoo Finance, Payments Journal, The Fintech Times and Payments Dive

· 86 social shares across Twitter and Facebook

· 4.27B online readerships and 3.41M coverage views across all articles published online

· The report was the 3rd most visited Payvision landing page during 22 March – 18 April 2021

· The 4 tracked mobile payment keywords have improved SERPs rankings by climbing 98 positions in just one month, all now feature on page 1

· 43 hot leads generated for Payvision

Client Quote
"Clickthrough delivered outstanding results on the campaign and helped us to not only achieve but also exceed our objectives. Their approach to press release distribution and link-building enabled us to push our targeted keywords into top-3 and generate valuable MQLs. Aside from performance, I would like to note great communication that ensured the campaign's success."

~Viktor Rovkach, Online Marketer

Tags

PR
PR Campaign
PR Strategy

Clients

Payvision