ClickThrough Marketing

We’ve been delivering strategies to accelerate growth of people and brands since 2004, and winning awards for our outstanding service. Combine our people, knowledge, and technology with your brand equity, and the opportunities are endless.

Lichfield, United Kingdom
Founded: 2004
Staff: 50
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Skills

SEO
PPC
Web Design
PR
Outreach
Display Advertising
Social & Content Strategy
Paid Social
Amazon Marketing
Amazon Web Services
Clients
Le Creuset
Dunelm
Cooksongold
Biffa
Aggreko
Al Rayan PLC
Woolroom
Craghoppers
Hawkshead
Nixplay

and 1 more

Sector Experience
Ecommerce
b2b
B2c
Automotive
Business to Business
Charity
Construction
Consumer Durables
Cosmetics/Beauty
Education

and 18 more

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ClickThrough increase organic visibility by 373% for Arden University

Arden University provides blended learning degree courses at its study centres in London, Birmingham, Manchester, Leeds, and Berlin. Degree courses are also available fully online to students globally. With courses available at postgraduate, undergraduate, and undergraduate with foundation year level across a comprehensive choice of industries, Arden’s aim is to make higher education more accessible, convenient, and relevant for today’s learners.

Objective
Although growing Arden University found their website traffic had plateaued and they wanted to regain momentum. Arden approached ClickThrough in January 2020 with the task of improving organic traffic and leads to their course pages year-on-year by 50% in 2020.

Strategy
To begin we focussed on ‘quick wins’. First, we identified five priority subject areas, such as Business & Management and Psychology, to form the basis of our activity. We identified the keywords that subject area webpages were ranking for in positions 5 to 30 on Google. We then worked to optimise these pages to for these keywords, with the aim to move them up to page 1 of search engine results.

Alongside this work we also fixed a number of technical errors we had identified on the website, including broken links and missing meta data. This allowed us to ensure that the site had the solid foundations in place required to rank higher in search engine results. We also began cleaning up the backlinks the website had amassed, working to stop spammy sites from linking to Arden, and identifying new sites we wanted to suggest link to the Arden website.

These three factors combined quickly resulted in a positive impact on Arden University’s organic performance (with a +9% increase in the first month of activity), with priority course pages appearing in high positions for high-volume search terms. This ultimately led to a significant increase in visitors to the site.

Although work began before the pandemic hit, we had to quickly pivot to ensure that any strategy we employed was both adaptable and durable enough to minimise any traffic loss brought about by COVID-19, whilst maximising traffic gains due to increased interest in online and distance learning.

Results

July 2020: 167% YoY increase in organic sessions to course pagesJuly 2020: 88% YoY increase in organic conversions on course pagesOrganic Visibility increased by 373% YoYOrganic keywords ranked on page 1 increased by 173%

Our client says...
"The way ClickThrough worked with us to identify problems and implement solutions has been refreshing. We are really pleased with the traffic growth we are seeing and continue to see. Plus their adaptability during the pandemic has been a real bonus and has ensured our newfound momentum hasn’t dipped." Oana Joshi, Arden University.

Tags

SEO
Organic Marketing

Clients

Arden Universtity