Click Consult (Part of Ceuta Group)

Click Consult is a multi award-winning digital and search marketing agency with a focus on organic (SEO) and paid search (PPC).

Founded: 2003
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Skills
Social Media
Digital Marketing
SEO
Search
Search Engine Marketing
Search Engine Optimisation
Content Marketing
Digital PR
Online PR
PPC - Pay Per Click

and 1 more

Clients
University of Manchester
Liverpool ONE
Virgin
Toyota
allianz
Oxfam
St John Ambulance
Boohoo.com
South West Trains
ABTA

and 21 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Travel
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Truprint - Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI which increased 355%

About Truprint

Truprint specialises in online photo prints and personalised gifts for those looking for a gift or personalised item. The company wanted to develop its pay-per-click (PPC) advertising activity to improve revenue while bringing down spend, therefore improving ROI.

What we did

We analysed Truprint’s PPC activity, scrutinising each element in detail to determine what optimisation techniques we could apply at a micro, as well as macro level, to improve overall performance and the help the account to run more smoothly.

The team then focused on developing Truprint’s existing Google Shopping Campaign as well as launching Bing Shopping and dynamic remarketing.

Our Premier Google Partner Status has allowed us to whitelist Truprint for a range of exclusive Google beta features that have had a significant impact and placed Truprint a step ahead of their competitors for when these features go, or have gone, live.

To further ensure Truprint got the best possible return for their budget, we used our proTRAX tool, part of a suite of software developed in-house by Click. This technology allows us to distribute budget across campaigns and channels in the most efficient way.

We also supported Truprint’s website relaunch in May 2016, ensuring feeds were fully prepared in advance of go-live and closely monitoring performance afterwards to minimise disruption and take advantage of any new opportunities presented.

Tags

PPC

Clients

TruPrint