The Clearing

The Clearing is an award-winning, independant London-based brand consultancy. We're a new breed of brand consultancy firmly grounded in commercial reality and delivering clear defendable territories for brands.

London, United Kingdom
Founded: 2010
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Skills
Branding/Identity
Design
Brand Consultancies
Internal Communications
brand design
Brand Strategy
Branding Design
Corporate Internal Comms
Design Strategy
Branding

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Clients

Ascot
Ocado
Eurostar
McLaren Automotive
Fitness First
breast cancer now
HSBC

Sector Experience

Charity
Financial
Food & Drink
Retail
Travel
B2c
Sport and Leisure
B2B Financial Services
Travel and Leisure
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We've written a book...

11 March 2019 11:21am

Do you know who McLaren's nemesis is?Why Dropbox is like a lava lamp?What wakes the Google brand at 4am, or why Wimbledon sweats the small stuff?

Our new book, 'Wild Thinking', has the answers.

'Wild Thinking' pairs 25 questions with brand leaders from the world's most interesting businesses. One chapter, one question. One point of view to help you solve your biggest business challenges, with anecdotes and anarchic strategies from brands including Google, McLaren, Ascot, V&A, Dropbox, Wimbledon and Comic Relief. Each chapter explores a different question about life and work, ending with a single-minded idea to help you consider your business from a new perspective.

We know that the most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. It's what we call Clear Defendable Territory. And when a business finds the space that it can truly own, it can build authentic connections that will strengthen and last. We created Wild Cards, a box of 100 killer questions to help you define and understand yours - perhaps you came to one of our events where we used them to challenge Google, McLaren, Ascot and other brands.

Now we've turned the cards into a book, beautifully illustrated by our talented design team. It's published in May, but you can pre-order it now from Amazon or Kogan Page.

If you can't wait till May (we're counting the days) we've put the full set of 100 questions on our Wild Cards microsite. So get involved - flip the cards for yourself and find out how well you really know your brand. You can even set your own Wild Card question... and if we love it, we'll add it to the deck.

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Brand
book
Brand communications