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This Is Personal with Kingfisher PLC
CHALLENGE Sustainability is becoming more important to our lives than ever. But as we seek to make better, more informed decisions about how and what we buy, we look to big business to lead and advance the agenda.
As the parent company to home improvement brands such as B&Q and Screwfix, Kingfisher Plc is perfectly placed to make the right kind of impact. We’ve been working with its customer experience and CSR teams to creatively bring its sustainability strategy to life.
Kingfisher is making huge steps to weave sustainable practices throughout its business. But it had to find a creative way to make its ambitious, long-term targets tangible and relevant for customers and colleagues.
APPROACH We’ve been helping the business rethink the way it talks about CSR – through its sustainability reporting.
Kingfisher believes that a good home is a sustainable one – and everyone should be able to live sustainably without compromising the things that personally matter to them. So we created a concept for its core report around the notion ‘This Is Personal’. This was designed to dramatise the two sides to Kingfisher’s sustainability strategy: how it is making its own businesses more sustainable (Our Home) and how it is helping customers create more sustainable places to live (Your Home).
We brought this idea to life in the report through an engaging, thought-provoking narrative supported by bold illustrative splash pages. These illustrations, which playfully combine the Our Home/Your Home duality of the narrative, also formed a set of unique illustrated stories for the business to share on social media.
SOLUTION We’re proud to work with Kingfisher. Its commitment to embedding sustainability into its business is inspirational, as is its aim to have a restorative (not just improved) impact on the environment. Among many other gains highlighted by the report, it has made particularly impressive strides in timber, innovation and energy. And the work is paving the way for many more exciting developments to come.
Whilst there was a limited print run, the report has primarily been shared digitally and we were delighted that within a two-week window numbers grew by over 300%. Check it out for yourself here.