The Clearing

The Clearing is an award-winning, independant London-based brand consultancy. We're a new breed of brand consultancy firmly grounded in commercial reality and delivering clear defendable territories for brands.

London, United Kingdom
Founded: 2010
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Skills
Branding/Identity
Design
Brand Consultancies
Internal Communications
brand design
Brand Strategy
Branding Design
Corporate Internal Comms
Design Strategy
Branding

and 13 more

Clients

Ascot
Ocado
Eurostar
McLaren Automotive
Fitness First
breast cancer now
HSBC

Sector Experience

Charity
Financial
Food & Drink
Retail
Travel
B2c
Sport and Leisure
B2B Financial Services
Travel and Leisure
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Beauty has a new destination: Fabled

We’re delighted to announce the launch of our latest exciting piece of work: beauty and wellness brand, Fabled. A joint venture between Marie Claire and Ocado, the new brand combines the publication’s 27 years of beauty knowledge with the retailer’s e-commerce expertise. Our team here at The Clearing developed a name, positioning, and visual and verbal identity to bring the proposition to life across its digital platforms and for the central London flagship store.

Marie Claire‘s editorial expertise sits at the heart of the new brand. It influences everything: from the name – which references Marie Claire‘s role as curator – to the photography and tone of voice that reflect the down-to-earth but polished style of magazine editorial. The overall look and feel is clean, bright and sophisticated, able to act as an umbrella for the premium products it sells while maintaining its own individuality.

The resulting combination of content, commerce and community gives shoppers a cutting-edge and trustworthy beauty destination. The brand has now launched, so why not pay a visit to fabled.com, follow @FabledBeauty, or stop by its flagship store on Tottenham Court Walk?

Tags

branding
retail
Beauty
Brand Identity

Clients

Ocado
Marie Claire