In the UK, broadcasters mustn’t show ads that are misleading, harmful or offensive. So before ads are shown, we check them against the UK Code of Broadcast Advertising, which sets out what is and isn’t allowed.
We make it easy for brands to advertise responsibly.
We were founded in 2008 by Britain's eight largest commercial broadcasters. Incorporating the BACC, we are building on over 50 years' experience of being a partner in the advertising process.
Beyond clearance, we're working with the advertising community to find other ways of making it easier and more cost-effective to get ads to air.
We offer a range of premium services that enable a smooth and efficient advertising process. These services support our clearance process and more recently, the subtitling and delivery of ads.