Notorious B.I.G Camden Market pop up

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Celebrating his legendary status and respecting it being the 20th anniversary of his passing, 2017 marks the launch of the Notorious BIG pop up for 3 days only, with the opportunity to purchase the limited premium range of merchandise

The merchandise pop up event was on for 4 days, and attracted a huge amount of media attention and coverage. With attendance from, 101Elle, Hypebeast, Stylist, Mixmag, Now, I-D, Complex, Shortlist, Wonderland, Metro, Time Out. As well as key influencers such as, Charlie May, Kitty Cowell, Jimmy Napes, Anti-Agency, Zoard Heuz.

The Results

PR Reach - 114.5 million

Social Reach - 5.7 million

Social Posts - 31

Coverage by International Business Times, ID, Glamour, TimeOut and the Evening Standard