The briefIn a highly competitive, price driven market where the aggregators lead the consumer, Small Luxury Hotels needed to cement a brand proposition and partner with the right brands to establish credibility and attract a like-minded audience
Creating the extraordinary togetherWe focused on how we could shape authentic experiences, create lasting memories and offer luxury defined by our valued customers. We created a proposition called ‘Be our Guest’ allowing us to form game-changing partnerships with premium brands from across the globe, to attract the right customer and incentivise member registrations and bookings.
The success storyCherry secured157% increase in customer engagement.10% increase in bookings.