Tourism Ireland: A Joint Digital Asset Management Journey
Ireland’s three tourist boards share a censhare DAM system to promote the island’s attractions.
At A Glance
Business Need: A mandatory tender for a global Digital Asset Management (DAM) system called for new requirements to help promote tourism in Ireland with improved video capabilities and streamlined collaboration between three separate tourist boards.
- 60,000 digital assets managed
- 350 internal users
- 20,000 +external users expected by mid 2021
- Likely 50% less time needed to create campaigns
Attracting tourists is a global endeavor, with demand for content coming from organizations of all sizes, for a variety media outlets, and for audiences from all corners of the globe.
At the center of the effort promoting the island of Ireland sit three public agencies – Tourism Ireland, Fáilte Ireland, and Tourism Northern Ireland. These tourist boards depend on their access to a vast array of digital content in order to provide essential support for its tourism industry, and mid-2020 saw the deployment of the censhare Digital Asset Management (DAM) system to improve productivity and save costs across all three boards.
“The censhare solution was the most economically advantageous tender solution in response to Tourism Ireland and our partners requirements. Eliminating the need to invest in additional systems meant that overall, the censhare DAM was the most competitive solution.” - Patrick Lennon, Content Coordinator, Tourism Ireland
This is the first DAM of its kind to be deployed for use by all three agencies and is helping to enhance interagency collaboration. Significant steps have also been made in efficiency, with one of the most important new capabilities for this being the management of video assets. The previous process of formatting and uploading video files to the DAM on an individual basis has now been transformed into the single step of uploading only one high resolution file to the censhare DAM, which is then automatically transformed into all required formats.
In addition, with all content now being held on the censhare platform with controlled user access, processes have been substantially sped up. The time is takes for teams to get campaigns to the publishing stage is expected for some areas to be reduced by as much as 50%.
Each tourist board deems the project successful. The go-live and transition phases have worked very smoothly." - Patrick Lennon, Content Coordinator, Tourism Ireland