censhare

A Universal Content Management platform which centralizes and automates all content and processes to give you the freedom to create engaging customer experiences across all channels.

München, Germany
Founded: 2001
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Skills

Universal Content Management.
Digital Asset Management
Product Information Management
DAM
PIM
content management systems
marketing technology
martech
Clients
BSH Home Appliances
Jaguar Land Rover
Spark44
Lufthansa
McDonald's
Bauer Media
Hearst Magazines
Slimming World
Ursapharm
PLUS retail

and 13 more

Sector Experience

Retail
Manufacturing
Publishing
Service Providers
Less

PLUS Retail: Putting the Flavor into Food Retailer’s Marketing

by Ronja Schroth

Supermarket chain PLUS Retail in the Netherlands depends on censhare’s flexible content management to promote its stores locally.

At A Glance

Industry: Retail

Products: Digital Asset Management, Content Management, Headless CMS

Business Needs: When it was suddenly told its existing content management system was being withdrawn within months, PLUS Retail needed to rapidly implement a new, highly flexible, future proof solution to meet its complex and growing marketing needs.

Results

  • 500,000 digital assets managed
  • 250+ stores supported
  • 400+ Users

With around 270 stores across the Netherlands, PLUS Retail is a nationwide cooperation which has a powerful competitive advantage over many of its rivals. Working with individual store owners, the chain leverages flexibility and insight to tailor its offers for local customers a steady stream of customer communications.

But this focused marketing strategy came under threat, when the chain was suddenly told its existing content management system was being withdrawn within months. PLUS Retail needed to rapidly implement a new, highly flexible, future proof solution to meet its complex and growing marketing needs. It chose censhare, with its advantages quickly becoming apparent.

"Our advertising agency loved censhare right from the start, and they don’t want to go back to the old system."

- Joyce Stekelenburg, Specialist Communication Processes, PLUS Retail

In a super speedy implementation, PLUS Retail was able to continue its marketing efforts uninterruptedly during the transition between the legacy system and the new, censhare Universal Content Management solution. While taking over the previous requirements of producing weekly store cards, the management of digital assets, and weekly print flyers, censhare also enabled the improvement of process efficiency, the better management of a growing bank of digital assets, and the faster production of weekly print marketing materials.

Productivity is up and the quality of output much higher. With other departments also wanting access to the system for their content needs, PLUS Retail is already planning the next steps for their future proof censhare implementation: workflow automation.

"The usability of censhare is ten times better than our previous system. For example, for a campaign we are able to see right away the selected images on offer level. In the old system it was one campaign file with all selected images, so checking all images on offer level took a lot of time."

- Joyce Stekelenburg, Specialist Communication Processes, PLUS Retail

Download full Success Story here

Tags

Universal Content Management Platform
Digital Asset Management
Headless CMS
Product Information Management
content management

Clients

PLUS retail